Kornit Digital (NASDAQ:KRNT): End-to End Textile Printing Delivered

Follow Kornit Digital on :

Omer Kulka, VP of Global Marketing
The textile printing industry has traditionally revolved around the rigid space of conventional methods that are no longer viable for today’s increasing market demands. Due to the rapid proliferation of the internet and digitization, the trend for shopping clothes has undergone an e-commercial paradigm shift. However, textile printing has largely remained untouched by innovation. As a result, today, the market monopoly as it pertains to textile printing has largely eroded from North America. On the other hand, the consumer demand for customization has propelled the need for small-scale, easy-to-use (and install) printing units. This is where Kornit Digital seizes the moment with their revolutionary printing technology stack that enables designers, manufacturers, and even retailers to address the ever-changing demands and needs of the textile printing value chain. “We develop everything from visual solutions for printing on textiles to self-marketing. Our solutions are not mere printers but manifest as a textile printing mill. We foster a new world of micro-factories where mass printing can be setup in urban environments,” says Omer Kulka, VP of global marketing at the company.

Kornit presents a complete range of printing solutions from entry-level to mass production purposes. Kornit’s Avalanche platform is specially designed for Industrial Direct-to- Garment printing, which ensures superior HD technology and significantly minimizes the consumption of ink. Additionally, the company also introduces their roll-to-roll printer Kornit Allegro for Direct-to-Fabric printing; the offering enables clients to achieve better results from PFP (Prepared-for- Print) to finished digitally-printed products in minutes. Furthermore, Kornit’s software stack allows easy integration with web interfaces related to CRMs and design tools. “What we do in Kornit is different. There is no need to prime the fabric or pre-treat to dry it. This saves a lot of processes, chemicals, machinery, and time,” asserts Kulka. The company developed biodegradable NeoPigment Inks, enabling a waterless, eco-friendly printing solution. Kulka highlights the constraints of inkjet printers as he points out that they require a considerable amount of ink.


We develop everything from visual solutions for printing on textiles to selfmarketing. Our solutions are not mere printers but manifest as a textile printing mill


Furthermore, while printing, conventional ink tends to get absorbed by the fabric due to lower viscosity. This results in inferior print quality and pixel size becomes larger, which ultimately leads to color fading. Kornit’s waterless technique is indeed a notable contribution of the company toward the notion of a global detox campaign.

To further illustrate, as a case in point, Kornit assisted one of their customers in mass producing custom printed jerseys within 36 hours. They designed the entire line of clothing for an NFL team, which was approved, highlighting the company’s remarkable dedication toward meeting demands in a short period.

Although the textile industry is evolving continuously and transforming into a broader arena, its overall penetration is around 2-3 percent in the online realm. But, soon after the third e-commerce revolution of the late 2000s, the textile industry is moving from brick-and-mortar shops to a direct-to-consumer model. Kornit, as a torchbearer for innovations in the textile printing inducting, is accelerating this trend by facilitating environment-friendly, speedy mass printing at both micro and macro levels. “The way we are going to buy clothes online—actually want those things in the same manner as we see it. This is how the current scenario of digital marketing is shifting its dynamics toward a new paradigm,” concludes Kulka.

Kornit Digital News

Kornit Digital Expands Partnership with Delta Apparel

Rosh-Ha`Ayin, Israel - Kornit Digital Ltd. (NASDAQ: KRNT), a company that develops, designs and markets innovative digital printing solutions for the global printed textile industry, today announced it has received an order from DTG2Go, a Delta Apparel, Inc (NYSE American: DLA) company and leader in the direct-to-garment printing and fulfillment marketplace.

The order follows several months of beta-testing of the recently released Kornit Atlas system by DTG2Go, during which Kornit was able to showcase the enhanced features of the most advanced industrial direct-to-garment solution available on the market. Key features of the Atlas include high volume throughput, attractive cost of ownership and featuring the new NeoPigment™ Eco-Rapid inkset specifically designed for sustainability and retail-quality digital textile printing. Per the agreement, DTG2Go will take delivery of 10 Atlas systems in 2019, along with a significant number of HD upgrades for DTG2Go’s existing Kornit Avalanche systems.

Kornit’s Chief Executive Officer, Ronen Samuel commented, “We are honored to expand our partnership with Delta Apparel as a key technology supplier as they expand their reach with digital printing. Delta’s unique platform strikes at the core of the changing needs in the retail supply chain, by offering a vertically-integrated digital print fulfillment model with quick delivery at an affordable price. The inclusion of the Atlas will greatly enhance the options and capabilities that Delta will be able to offer its customers. The all-new industrial Atlas has leading-edge technology with annual production capacity of over 350,000 impressions and optimizes production efficiency at the best cost of ownership available. We look forward to working collaboratively with Delta to deliver on this order and expand on this important relationship.”

"We are excited about the order with Kornit Digital. This marks another milestone in Delta and Kornit's strategic partnership and we look forward to continuing our close collaboration in 2019,” commented Deborah Merrill, Delta Apparel Inc.’s CFO and President, Delta Group. Ms. Merrill continued, “Many of the new, innovative capabilities of the Kornit Atlas, including the wrinkle detection and pallet ergonomics, present clear productivity benefits. The new NeoPigment™ Eco-Rapid ink used in the Atlas provides impressive brilliance and color gamut, meeting all wash test standards with no discernible scent. We are glad we had the opportunity to beta-test the Kornit Atlas and look forward to it serving as a key component within DTG2Go's production line.

Our recent decision to upgrade our Avalanche printers to the HD technology will allow us to use Eco-Rapid ink on these systems and enjoy its benefits. We see the Eco-Rapid ink as a strategic enabler that should help us increase our market share in digital print.

Lastly, we look forward to testing Kornit's new polyester printing technology in the coming weeks. The ability to digitally print on 100% polyester fabric and other poly-blends is key to our strategy and should create significant growth opportunities for DTG2Go. We see a strong demand for digital printing on polyester, and are thrilled to be the first to introduce to the market high-end polyester products with unmatched print quality."

Company
Kornit Digital

Headquarters
Englewood, NJ

Management
Omer Kulka, VP of Global Marketing

Description
Kornit’s revolutionary printing technology stack enables designers, manufacturers, and even retailers to address the ever-changing demands and needs of the textile printing value chain

Kornit Digital